This is an example of sexist and aggressive advertising. The product that they want to sell is a spray deodorant.
http://www.youtube.com/watch?v=uAY5bkizacI
Let's analyze it:
First, we can see some men watching a football match in the TV. There, we can a sexist attitude: Men like football. Well, it can be something that isn't important, it's true that people like football and there's no reason why some men can't watch a football match in a friend's house, but after that, the sexist images continues. When the match ends, some men leave the house and the house's owner stands in it. The house's owner is half man, half sofa. I think it has a sexist meaning: Men like be all day on their sofas. After that, the man take the spray deodorant a suddenly, two sexy women appear on the sofa. In this moment we realize what's the seller message: If you buy this product, women will want you. It is the most sexist part of the spot. Finally, a voice tell us “Men only think in football and in women”
It is terrible that sellers have to condemn a society to have some stereotypes if they want to sell their products. We're the ones that can stop it. If we realizes that there are other ways to sell things, we can get a society free about stereotypes.
